In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about how to make your customers the hero of your content.
Personal Branding
[0:14] He stated that you should create strong content or educational marketing, making your customer the hero on whatever content you’re creating.
[0:51] It should pinpoint the things that they value. The more you include them, the more you realize ways you can establish your connection with your audience.
