Recorded after a long stint traveling in Europe and back from Bizzler, Andres and Steve Roller sit down to chat! Steve got into copywriting after years in the bookfield, and now uses that experience to coach and empower other copywriters on how to grow their businesses. Steve has analyzed the psychology of why people do what they do, and helps clients tap into that to convert the sale. He’s a class act with a great comeback story to the bookfield, leading to meeting his wife!
Learn all about Steve at: steveroller.com
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Chapters and Key moments
00:00:00 - Start
00:02:00 - Sneaking across the border into Colombia
00:06:15 - I want to do something online - Copywriting!
00:14:40 - What is Copywriting?
00:19:40 - Favorite Ads?
00:25:00 - Components of a quality campaign?
00:30:00 - How to Sell Yourself
00:34:28 - These skills were developed in PCs on Sundays
00:43:00 - AI and the encroachment on writers
00:55:00 - Back to SW - saw an ad in the paper!
01:18:00 - Sharp Mentorship at age 19
01:22:00 - Two year gap - back to selling books - meeting his wife
01:36:20 - Rapid Fire
01:53:00 - Pony Tales!
