Keith sold books with FORCE for five summers. Now with Southwestern Consulting, Keith shares with Andres some powerful lessons learned from his clients and the defining difference between Competing and Collaborating. Keith grew up with Matt Atchison and has some great stories to share on how that influenced his decision to sell with Southwestern, what sales school with the Europeans was like, and of course some remarkable days on the book field. “You know a hoarder’s house when you see one.”
Key Moments and Chapters:
00:00:00 - Start
00:06:03 - Keith’s role in SWC
00:12:57 - The Three C’s of Coaching
00:20:40 - Competing or Collaborating
00:29:45 - Growing up with Matt Atchison
00:47:00 - Advantage of Sales School with the Europeans
01:12:50 - Entertainers also Getting in the Reps
02:01:03 - Successful People Still Have Problems
02:03:00 - Don’t Go To THAT House
02:21:12 - RAPID FIRE
02:41:30 - PONY TALE
