In this episode of the Pony Tales Podcast, we sit down with Ben Fisher, a two-summer bookman with the FORCE organization (2011–2012) who now lives in California. Ben attended Concordia University in Nebraska and is the author of the children’s book Scribbaloo and the Color Cruncher, available on Amazon in paperback and Kindle, with more than 175 five-star reviews. He’s also the Ben behind the classic “I sell books and I love it” video many alumni remember from Sales School.
This conversation is filled with reflections, laughs, and lessons: from the opening line of “Were we in a cult?” to stories from the book field, publishing a children’s book, and the practical side of decision-making. Ben shares how the simple act of narrowing choices became a powerful tool, and he comes back again and again to the lessons learned selling books — persistence, resilience, and how to talk to people.
We close with a fun rapid-fire round, covering favorite turf (New York vs. Maine), territory types, and more. Ben also shares where you can find his book and connect with him.
Chapters:
00:00 – Intro (California, two summers, FORCE org, Concordia)
01:32 – “I sell books and I love it” video
03:18 – Scribb Aloo and the Color Cruncher (Amazon; 175 five-star reviews)
04:00 – “Were we in a cult?”
38:26 – Writing and publishing a book
53:04 – Decision-making trick by narrowing options
1:12:27 – Lessons from the book field
1:15:29 – Rapid-fire round begins
1:16:16 – Favorite territory, turf type, and more
1:29:39 – Closing thanks and where to find Ben’s book
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