Meet Ian Brooks, CEO of HelloFresh Canada, a pioneer in the meal kit industry. Embarking on an unconventional career path, Ian transitioned from environmental sciences to revolutionize the way we approach meal preparation. His journey includes diverse experiences in environmental consulting, technology project management, and strategic roles at Johnson & Johnson and McKinsey & Company. At HelloFresh, Ian has been instrumental in transforming meal preparation through innovative, eco-friendly meal kits, significantly reducing food waste and carbon footprint compared to traditional grocery shopping. He discusses the challenges and triumphs of introducing HelloFresh to Canada, emphasizing the brand's commitment to sustainability and healthy eating. This episode is a deep dive into the evolving landscape of the meal kit industry, offering valuable insights for entrepreneurs, environmental enthusiasts, and anyone interested in the intersection of food, technology, and sustainability.
