What is the secret? It is that you can use "personality theory" to persuade your customers to buy from you. In this introduction episode, I'll go over my reasons for revealing the secrets of personality, and what topics about human personality this podcast will discuss.
Obviously, we'll talk about things like the Myers-Briggs personality model (MBTI), the Big-5 Traits (OCEAN model), DiSC, the Keirsey Temperament Sorter and other models that reveal a person's personality. But the overall emphasis will be about how this can be used in business to increase your sales and profits.
We'll also discuss the difference between using "Personality Type" to persuade versus using it to manipulate others. This is a powerful tool, and it can easily be used to manipulate others, so I want to make it clear what that dividing line is between persuasion and manipulation.
You are about to discover the cutting edge information on sales and marketing because this is what makes your customers tick.
