From his perspective on the sustainable transformation of the fashion industry, Baptiste reflects on the growing role of all of us as citizen-customers.
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THE IMPACT. Baptiste is:
- VP Europe at the Sustainable Apparel Coalition, the industry’s leading alliance for sustainable production, where he leads transparency and government engagement
- On the Steering Committee at the Global Fashion Agenda, the leadership forum to make sustainability fashionable, which organizes the annual Copenhagen Fashion Summit
- Formerly Head of Sustainability at Decathlon, the largest sporting goods retailer in the world
THE JOURNEY. In our conversation, we explore:
- Dystopian fiction and winemaking as inspirations to enter sustainability
- Changing corporate behaviors by changing the view from customers to citizens
- The difference between storytelling and systemic change, how it all collapsed in Rana Plaza, and how transparency is key to getting back on track
