It's Week 14. Day 92. I just got back from a little business trip out west where I got to meet up with my partners Dylan Washkowiak & Braxton Kilgo. I first connected with Dylan 3 years ago, via a cold call.... to which I more or less ignored/denied/tried to get off as soon as I could. Little did I know, although I didn't buy it would turn into a lifelong friendship, being introduced to his mentor Braxton who has quietly built multiple 6 figure brands himself, & now in the present day ultimately working together to simplify the way people can go about organic client acquisition
This week we focus on Cloud 9 Acquisition (https://www.digicastmarketing.com/), which helps high-ticket B2B service providers generate consistent lead flow on LinkedIn and build high-performing appointment-setting teams.
We discuss the importance of personalization and value in approaching potential clients on social media platforms, as well as the need for commitment and skill-building in the industry of sales.
A key point of emphasis is the importance of having a growth mindset, being adaptable, and building strong relationships in business and in life. We close it out, with a discussion about personal development and the importance of brainwashing yourself to achieve your goals.
Make sure to connect with my amazing guests here & be on the lookout for part 2 later this week... because why not
Dylan's business [00:00:39]
LinkedIn's advantages [00:01:51]
Why LinkedIn stands out [00:03:07]
LinkedIn's data points [00:05:14]
Quality of LinkedIn connections [00:06:41]
Innovation of LinkedIn product [00:08:17]
Lead Generation Gap [00:08:28]
Powerful Feature on LinkedIn [00:10:13}
Personalized Conversations [00:11:41]
Learning Gap in Business [00:14:21]
Client Acquisition [00:15:02]
LinkedIn Lead Generation [00:15:59]
Ideal Business for LinkedIn [00:18:29]
Standout Feature of Program [00:20:18]
Approaching high-level people on social media [00:23:25]
The importance of paying attention to small details [00:24:06]
Applying the same principles to any platform [00:25:49]
The value of client acquisition and learning sales [00:28:36]
Skepticism in the B2B space [00:30:13]
Staying ahead of the curve [00:33:22]
Delivering the best experience [00:35:25]
Consistently showing up [00:37:07]
Relationship building and low attachment mindset [00:38:04]
Small wins in messaging [00:41:20]
Importance of being a connector [00:42:24]
Discovery call example [00:44:12]
Building relationships and adding value [00:45:40]
Long-term game and disassociating from the negative context of sales [00:51:11]
Reason for getting involved with sales [00:52:42]
Sales and Music [00:53:03]
Trying New Things [00:56:13]
Advice for Entrepreneurs [00:58:34]
Goals and Instincts [01:05:14]
Bob Proctor [01:06:22]
