In episode 3 of our mini series 'The War to Win Minds,' hosts Matt Robison and Lauren Goldstein delve into the concept of social proof, its influence on political campaigns, and why it's Donald Trump's not so secret weapon in the 2024 campaign.
00:32 The Power of Social Proof
03:21 The Reagan-Mondale Debate Experiment
06:35 The Elevator Experiment
07:50 Asch's Social Conformity Experiment
10:30 Social Proof in Political Campaigns
14:12 Trump's Use of Social Proof
15:32 The Double-Edged Sword of Social Proof
24:06 Polling Data and Social Proof
26:02 Conclusion: Recognizing Social Proof Techniques
