Description

ft. Monique Idemudia from Dragon Digital Marketing LLC

Monique's superpower is understanding an audience and what they need on a personal and emotional level. Identifying their pain points, fears and hopes and connecting with them on that level.

Monique gives us practical tips for creating and using buyer personas to build your online presence and to increase the effectiveness of your marketing.

Highlights of this Mini-Masterclass

• The one thing Monique sees that messes up her client's businesses.
• The perils of being too generic in your targeting and marketing.
• Segmenting your audience into targetable groups.
• The importance of buyer personas.
• When and where to use your buyer personas.
• The key steps for creating your first persona.
• How to use your buyer persona in your business.
• Example of a buyer persona.

Follow On Your Favourite Player

Are you following the podcast on your favourite player? If not, I’d love for you to do that today so you don’t miss ANY episodes. And please… Be a badass and head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated.

Episode Notes

If you like what we’re doing here,  there’s a lot more like this at the BadasPreneurs Business School. You’ll also find today’s episode notes including the resources shared by today’s industry expert.