A BadassPreneur is someone who owns and runs a soul-satisfying business that magnetically attracts total strangers and turns them into raving fans. And in doing so, helps create a world free of preventable disease.
At its most fundamental level, the universal goal of any business is to attract strangers and turn them into customers. But there's more to it.
A useful metaphor to describe the process, popularised by Ash Maurya, is the customer factory. In this episode, Di-Di explains the thinking behind the customer factory. He also gives you two BadassPreneur challenges to help you implement this strategy in your own business.
For more about becoming a Badass Business Strategist enrol in the FREE Small Business Strategy Made Simple course.
If you like what we’re doing here.. head on over to BadassPreneurs because there’s a lot more like this there. You’ll also find today’s episode notes including all the resources today’s industry expert shared with us. And please…. Be a badass and head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. Till next week. Stay safe.
