Anthropology and SEO don't seem like interconnected disciplines, but Helene Jelenc opened our eyes to the ways that anthropology can make us better SEOs in her talk at BrightonSEO earlier in 2021.
Inspired by that talk, we invited her to the podcast to hear more about some of the theory and practices that she introduced, with the aim of giving our listeners and readers some practical takeaways that can be used in all of our SEO strategies.
In the episode, we discuss what anthropology is, why it fits so naturally with SEO, and how we can apply anthropological research methods to our work.
If you want to hear more from Helene, you can find her on Twitter at @wanderinghelene. As well as her day job as head of SEO and research at Wallflower Studios, Helene is a travel blogger who writes over at Wandering Helene.
Twitter is also the best place to find the rest of the RankUp team: Edd (@EddJTW), Ben (@BenJGarry) and Liv (@seoliviamae).
