In this episode of Top 3, Marcia O'Connor interviewed Elise Lupin, the CEO of Elysium Marketing Group, a full-service marketing agency specializing in food and franchise, among other industries. Lupin shared her journey as an entrepreneur, including her successes and failures. The discussion revolved around how the pandemic affected her business and how she coped with the challenges.
Lupin shared how her agency lost a couple of big clients when the pandemic hit. She also talked about how difficult it was to lose clients who had been with her agency since the beginning. However, Lupin didn't let this setback discourage her. She and her team quickly adapted and started focusing on other clients in B2B industries.
Lupin's story is inspiring, and it shows that entrepreneurs need to be resilient and adaptable to succeed. The pandemic has affected many businesses, and those that didn't adapt quickly enough have struggled to survive. Lupin's story is a testament to the fact that entrepreneurs can overcome even the toughest challenges with perseverance, hard work, and the ability to adapt.
In conclusion, Lupin's story is a great reminder that entrepreneurs must be prepared for unexpected challenges and be willing to adapt to changing circumstances. As Lupin said, "just keep going and don't let this devastate you." The pandemic has been a tough time for everyone, but Lupin's story shows that entrepreneurs can come out stronger on the other side if they are willing to work hard and adapt to the changing business landscape.
