Join Manas Chawla in talking to Jonathan McClory about the real role of soft power within the post-pandemic world.
In this episode, you'll hear what Soft Power really looks like in the diplomatic world, what to make of the 'manufactured' kind, and how much human rights abuses really affect a country's Soft Power, and to whom.
Jonathan McClory is a specialist and Partner at Sanctuary Counsel, a Westminster based strategic communications firm. With extensive experience in public diplomacy, place branding, and cultural relations, Johnathon McClory is also the creator of the Soft Power 30 index. He is the perfect person to listen to if you want a practical minded lens through which to understand soft power dynamics.
