What is ethical purpose and why do businesses today need to adopt a purpose driven solution?
Let me introduce you to John O'Brien MBE
John is EMEA managing partner at Omnicom’s ‘ONE HUNDRED’, a global consortium of nine marketing, public relations, digital and communications agencies creating purpose-based solutions for corporates and causes around the world.
After early years in banking and a decade as an Army Officer,
John has spent almost thirty years at the interface of business and society.
He has led organisations over twenty countries and in addition to his corporate work spent seventeen years in various roles for HRH the Prince of Wales.
He has also advised two overseas royal families, various ultra-high net worth individuals, family offices and non-profits.
As a changemaker and philanthropist, he has founded several renowned initiatives, particularly around enterprise and young people for which he was appointed an MBE
John is a pioneer of what is now an accepted alignment between business success and ethical purpose based on creating value for all stakeholders not just shareholders.
He will share his experience of advising global and other businesses on grasping and then maximising the power of purpose to achieve long term sustainable success..
John's latest book is also now available: TRUTH BE TOLD - Get the book