#Roku is dominating with subscribers not just in the United States, but in international markets like Latin America.
Meet Gretel Perera, a proud native of Venezuela and the Director of PR for Roku in Latin America. In this episode she takes us through her journey managing and leading public relations at various organizations. Our talk focuses on the international rise of Roku in Latin America and the role she plays promoting the brand expansion in the region.
Our conversation also discusses the current "streaming wars" and trends in content and viewership.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A. For more information, visit www.roku.com.
