When most of us started our gyms, so many of the decisions we made were based on what others were doing or expecting.
Pricing - What does the gym down the street charge for their memberships?
Programming - How does Ben Bergeron or Jason Khalipa or CrossFit mainsite program their workouts?
Staffing - What's the going rate for coaching group classes?
Instead of making decisions based on first principles, we often reason by analogy, blindly accept the assumptions of what other gyms are doing.
One entrepreneur who is known for his visionary and first principles thinking, is Elon Musk. When Elon started SpaceX, he questioned the assumption in the space industry that rockets couldn't be reusable, and now he's building rockets that are.
As we look forward to a world post-COVID, now is the perfect time to rethink your gym from a first principles perspective.
