Show notes: Episode 1
Published: 11-Aug-21
Welcome to episode 1 of What's MOps Got To Do With It?, the second instalment of our podcast focused on the world of Marketing Operations. (The first pilot edition was episode zero, obviously!) Presented once again by fellow MOps veterans Karla Wentworth and Simon Daniels the podcast features conversation with Marketing and Marketing Operations leaders, experts and practitioners. Diving into challenges, solutions and best practices, Simon and Karla seek to answer the eternal question, “What's MOps Got To Do With It?”!
We kick-off this time with Joya Scarlata, Director of Digital Marketing at technology services provider InterraIT, and self-professed AI enthusiast. Joya explains how Marketing Operations is handled at InterraIT where there is no MOps team (shock!) together with her fascination for the possibilities presented by artificial intelligence. We discuss whether Mops should be responsible for AI deployment – listen to find out!
Turning next to the front line of Marketing Operations leadership we spoke to the Director, Global Marketing Operations at pharmaceuticals business Parexel, Katie McEachern. We talked about the route into Mops, solutions to the age-old issue of Sales and Marketing alignment (something to do with puppies apparently, or was it Sales Enablement platforms…) and get an invaluable lesson on avoiding email disasters.
Finally, we again grab a virtual coffee with our favourite Stateside Marketing Operations guru Courtney McAra, principal at Mustang MarTech. After hearing about the recent “heat dome” affecting Courtney’s Pacific North West location, we discover that the challenges in recruiting good Mops talent are affecting both sides of the Atlantic. While there are no magic bullets, we discuss a few tips for finding the right people.
Share your thoughts on the issues discussed in the episode by commenting and rating on your podcast provider or by getting in touch with us on Karla@vantageclever.com or simon.daniels@percassity.com. You can also follow Simon on Twitter in his guise as Marketing Ops Guy for regular Marketing Operations “thought curation”.
