Show Notes
Published: 22-Nov-21
Welcome to episode 3 of What's MOps Got To Do With It?, our podcast focused on the world of Marketing Operations. Presented by fellow MOps veterans Karla Wentworth and Simon Daniels, the podcast features conversation with Marketing and Marketing Operations leaders, experts and practitioners. Diving into challenges, solutions and best practices, Simon and Karla seek to answer the eternal question, “What's MOps Got To Do With It?”.
We open on an epic conversation with veteran CMO Scott Vaughan, drawing on his extensive experience leading marketing across a variety of industries and sharing some of his learnings for Marketing Operations professionals. There’s a controversial position on Sales and Marketing alignment, how to deal with competing priorities and learning listening skills from our aforementioned Sales colleagues. Also, find out how Simon “nailed it, 1000%” according to Scott…it doesn’t happen often!
Next-up is Emily Gravel, Senior Marketing Automation & Operations Manager at VMware. Bringing us a great definition of MOps, it’s place in the wider Marketing function and the foundations it offers, Emily also talked about the importance of stakeholder engagement and the bright future in store of Marketing Operations as it emerges into the daylight. Not to mention, in making reference to previous episodes, we know we have at least one listener!
Finally, closing us out with our regular virtual coffee, our favourite Stateside Marketing Operations guru Courtney McAra, principal at Mustang MarTech, was keen to talk about “The Great Resignation” aka everybody quitting their jobs! We talked about what might lie behind this phenomenon, the joys of newly found geographical flexibility and thoughts on how to retain talent. Plus, how many bad puns can be made from Courtney’s recent laser eye surgery…
Share your thoughts on the issues discussed in the episode by commenting and rating on your podcast provider or by getting in touch with us on Karla@vantageclever.com or simon.daniels@percassity.com. You can also follow Simon on Twitter in his guise as Marketing Ops Guy for regular Marketing Operations “thought curation”.
