Welcome to episode 7 of What's MOps Got To Do With It? Simon shares a summary of his recent round-up of Marketing predictions from around the web, spanning Mops recruitment training and budgets, Big Ops, no code/low code and privacy, plus of course Web3. Read the full run-down on LinkedIn.
Getting us started in the marketing leader chair this time is Mike Gwilliam, Regional Marketing Director at journey orchestration engine vendor Thunderhead. Mike discusses the challenges of managing Marketing Operations in the absence of dedicated resources and recommends outsourcing specialisms, speaking the language of internal stakeholders, staying focussed and much more.
Then in the Marketing Operations leader slot we have Director of Marketing Operations at outsourced services specialists Intertrust Group, Ian Bennison. We talked to Ian about getting into Mops without even having a background in marketing and creating Marketing Operations teams from scratch, plus the topics of specialism and using the right language recur. And here’s the Freakonomics podcast episode on specialism in American Football, an interesting case study on the value of doing one thing extremely well.
And as ever we chat with our favourite Stateside Marketing Operations guru Courtney McAra, principal at Mustang MarTech, as we grab a virtual #CoffeeWithCourtney. Courtney brings up the topic of definitions, specifically source, channel and offer (courtesy of Courtney’s friend Carey Picklesimer) in campaign tracking. Plus, a terrible confession is aired, threatening Courtney’s position in the coffee slot…
Share your thoughts on anything discussed in the episode by commenting and rating on your podcast provider or by getting in touch with us on Karla@vantageclever.comor simon.daniels@percassity.com. All previous episodes and show notes can also be found on our website at whatsmops.com.
