In this episode, I sit down with Mike Ko, better known online as Kofuzi, to talk about his evolution from everyday runner to one of the most trusted voices in running shoe reviews on YouTube. We dive into the intersection of gear, performance, and personal preference, and how the right shoes can change everything about your running experience.
What You'll Learn:
How Kofuzi turned his casual runs into a full-blown content career
Why there’s no one-size-fits-all approach to running shoes
How to think critically about reviews and gear hype
The role of comfort, tech, and transparency in today’s running gear
What to look for when building your own shoe rotation
Chapters:
00:00 Introducing YouTube Creator Kofuzi
10:09 Kofuzi’s YouTube Origins: From Runner to Reviewer
14:46 Authenticity, Honesty, and Ethics Online
19:32 Negative Reviews Online
22:29 Individual Preferences with Running Shoes
29:49 What to Look For in Running Shoes
38:15 Quality vs Quantity
43:53 Developing a Shoe Rotation
48:09 How Long Do Running Shoes Last?
55:16 How Mileage Impacts a Shoe
01:05:10 Advancements in Shoe Technology
01:12:23 What's Next for Kofuzi and Where to Find Him
Connect with Kofuzi:
Instagram: instagram.com/kofuzi
YouTube: https://www.youtube.com/kofuzi
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Research & production assistance by Sophie van Leeuwen
