In this podcast episode, I had the pleasure of interviewing Richard, also known as Perfect Routines, about his incredible fitness journey. Richard shares his personal experience of starting as a skinny guy with a strong desire to gain weight and build muscle.
He talks about how he initially started going to the gym and the challenges he faced along the way. Richard also mentions how he met a trainer who played a crucial role in his transformation. Eventually, his passion for fitness grew so strong that he made the bold decision to quit his job and pursue it full-time.
Richard goes on to discuss his success in working with celebrities in Nigeria and how it opened doors for him to move to the UK. He attributes a significant part of his success to leveraging social media and running targeted advertisements to build his brand.
Throughout the conversation, Richard emphasizes the importance of providing value to his audience and understanding the market. He also stresses the significance of setting clear goals and constantly working towards them in the fitness industry.
Overall, this podcast episode offers valuable insights into Richard's fitness journey and the strategies he used to achieve his goals. Whether you're a fitness enthusiast or someone looking to make a career in the industry, this conversation is sure to inspire and motivate you.
- Starting the Fitness Journey (00:00:12)
- Discusses the initial gym experience and meeting a trainer.
- Quitting the Job for Fitness (00:00:58)
- Celebrities and UK Move (00:03:05)
- Social Media and Branding (00:11:20)
- Setting Fitness Goals (00:13:24)
- Job to Fitness Transition (00:18:39)
- Enjoying the Process (00:23:09)
- Learning from Social Media (00:24:40)
- Social Media for Business (00:27:59)
- Social Media Engagement (00:32:51)
- Valuing Small Numbers (00:34:12)
- Personal Connection and Value (00:35:04)
- Motivation and Education (00:44:05)
- Ads and Social Media (00:44:56)
- Online vs Offline Networking (00:48:58)
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