We welcome Claire Breheny from Stobbs, so much experience to share with intellectual property, Claire is involved in searching, clearing, protecting and enforcement work (including litigation) in a wide range of jurisdictions globally, with particular experience of complex disputes.
Well in this episode Alex asks her to help break this all down for micro businesses, to enable us to make great decisions when it comes to protecting our brands.
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Want more?
Not joined the community of over 1000 micro business owners yet? - https://www.shifties.co.uk/membership
Want to work with Alex, Christine and Shift Momentum - https://www.shiftmomentum.co.uk/
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Show notes:
(02:50) - Intro
(07:00) - Understanding the needs of businesses
(12:40) - Leadership journey
(17:30) - What elements of your brand can you protect?
(24:00) - Product licensing
(28:00) - How expensive is it to protect your brand identity?
(31:50) - Copyright for content creation
(38:10) - Where do micro businesses start?
(42:30) - Domain Rogues
(52:40) - Protecting your design work
