In 2010, the Colombian military teamed up with an advertising mogul to craft a pop song embedded with a secret message aimed at reaching soldiers held hostage in the jungle.
Sources:
Rescue of of the "Canadian Six" — A Classic Case of Deception by CIA.
The Code: A Declassified and Unbelievable Hostage Rescue Story by Jeff Maysh from The Verge.
How a Secret Message in a Colombian Song Gave Hostages Hope by Phoebe Hopson and Lucy Wallis from BBC News.
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