‘Catfishing’ meaning ‘the practice of pretending on social media to be someone different, in order to trick or attract another person.’
What am I going on about?
Simply this: does your profile pic on LinkedIn or your website or whatever professional digital media you use still look like you?
Why am I asking? Well, I work with lots of clients on their personal brand (we are all brands now, folks, whether we like it or not!)
Have a listen to this week's episode for some tips on this.
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