One of the biggest hurdles in business and marketing sales is when your customer is misguided. Today, Elizabeth and Lou’s Odd Couple vibe reaches new, hilarious heights while they cover figuring out if you, the business owner, need to change what you’re offering or if it’s really your customers who need to change their perspectives—with a special caveat for those of you thinking about launching a home-based food business. Everyone is prone to making the same sorts of mistakes, from moms running small businesses to marketing teams inside Fortune 500s. Elizabeth and Lou talk about customers in B2C verticals ranging from sourdough and fresh fish to advising on the B2B level those brands that are marketing everything from luxury CBD and NASCAR. Not to put too fine a point on it, but in this episode? Things got laugh-til-you-cry funny.
