This is a tasty episode! I spoke with Jake Karls from Mid-Day Squares to hear his story; his business has the potential to disrupt a billion dollar industry by making the First FUNCTIONAL Chocolate Bar.
Running a business has become much more about branding along with the fantastic product. Jake goes over how he was able to build a viral brand that not only has helped the Mid-Day team grow, but has started a movement. Not only has he spoken about the importance of brand, he goes over specifically how he has developed it and continues to develop it to ensure that every single chocolate bar has a message behind it.
I had a chance to sample a few Mid-Day Squares and their saying “Everything a Chocolate Bar Isn't, Everything a Protein Bar Wishes it Was.” is extremely true. These bars are healthy with natural ingredients and you still get to enjoy and treat yourself.
These squares are growing exponentially (just like a squared exponent) and the future looks sweet for one of Canada's most exciting companies.
