Socks are how we inspire and express ourselves. Outway set out to create a pair of socks that meet the technical demands of professional athletes, paired with premium design and comfort for any occasion.
Rob Fraser is the CEO and founder of Outway. Robs is a Former pro cyclist and 5 Time team Canada Downhill MTB National Team Athlete. Having the approach of a pro athlete he bet on himself and knew the activewear market was developing but socks were being left behind. As a biker, socks were a way of expression and Rob knew he could add his own vision and create a performance brand for an item he enjoyed throughout his career.
In this episode, you will learn the following:
1. The skill transfer from pro athlete to founder/entrepreneur
2. Challenges growing from 1 employee to many
3. Why work-life balance is not possible to succeed
Resources:
[00:01:42] - Why Socks?
[00:03:37] - How Rob Thought About Starting the Business
[00:05:25] - Why Socks?
[00:08:52] - Robs Families and friends' reaction to Him starting a business
[00:12:41] - Mental Shift from Athlete to Founder
[00:15:35] - Ideas are Cheap Go Build
[00:18:45] - There is No such thing as work-life balance
[00:25:18] - Doing Vs Planning
[00:29:32] - Shifting your role of a founder as your company grows
[00:36:32] - What do you learn from sports that help you in business
[00:40:32] - What makes or breaks a successful entrepreneur
Website: https://outway.com/
