Description

Mission-Driven companies are going to rule the future of business

In today's show we are going to talk about:

• Why should we invest in mission-driven companies?
• What does it mean to be a mission-driven company?
• What is the difference between mission statements vs. mission-driven?
• Why mission-driven companies are going to attract more talent and resources?
• Finally, why mission-driven companies are the best way to connect to the market?

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BlackRock - Larry Fink CEO & Chairman - Annual letter to CEOs 2018:
"We also see many governments failing to prepare for the future, on issues ranging from retirement and infrastructure to automation and worker retraining. As a result, society increasingly is turning to the private sector and asking that companies respond to broader societal challenges. Indeed, the public expectations of your company have never been greater. Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance but also show how it makes a positive contribution to society.
Companies must benefit all of their stakeholders, including shareholders, employees, customers, and the communities in which they operate"

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