"If you want to make an event that gets a point across, you have to do it in a fun way."
"Otherwise, you have no chance of getting into that 'System 2'".
"Engage the senses and get interaction going... and get people into a state of flow and THEN hit with the really hard-hitting information."
"If you start with a lot of information you've lost everybody."
⭐Phenomenal insight from MigueI Neves, Editor-in-Chief of EventMB, basing his theories of engaging events on the latest neuroscience principles.🧠
What's "System 2" and how does it relate to events❓
Listen to Miguel on episode 4 of Events Heist to find out, featuring him & Claus Raasted, Director at The College of Extraordinary Experiences.
If you watch for Claus' board piece while Miguel's talking, you'll also see that Claus strongly agrees.😎💪
🔗👇Click the link in the comments to watch/listen to the full episode and subscribe to get the next episode.
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