EP37: Strategic Decision Making

Description

You made it back for another impactful podcast.

Glad to have you.

Last week I mentioned that I am playing the long game.

Specifically, how I want to do business is not and never has been about getting immediate results.

Weird, right?

Maybe…

Maybe not…

In a typical business [whether online or offline], to get immediate results, you have to get people to respond immediately (or sooner), like right now.

This may involve the use of FAKE scarcity, or time-limited promotions, and a lot of times, the use of both.

I don’t like FAKE scarcity.

We see it all the time … buy this thing [insert your thing] … TODAY … right now … at this very low, never to be seen or heard of price … ever again.

And/Or

If you close this page “this offer will no longer be available”. If you do come back later, all you will see is the normal price of “X-Dollars” [much more than most everyone is willing to pay].

It drives me bat-shit-crazy.

Fake scarcity has only one intention – ONE – to get a quick sale.

That is because the marketers – do not have a relationship with the reader, customer, subscriber, and are afraid that if the person does not purchase, immediately, they will never buy.

This is inferior, old-school marketing, that needs to go away.

My opinion!

And if it is YOUR way of marketing and you can get it to work for you, then I’m OK with that.

I just KNOW that there is a better way!

[Listen in to find out what that better way is]

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If you think you know of some improvements that could be made, let me know. Click on the link below.

https://mkt2online.com/podcast-questions/

You can also send an email to: podcast@mkt2online.com

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Link to Blog Post with more information.

https://mkt2online.com/strategic-decision-making/