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This podcast today is going to be a bit longer than 10 minutes.

The blog post associated with it has more than 1900 words.

So sit back, get your bag of popcorn, and enjoy!

Here we go!

Everyone (mostly) has standards they follow in business.

But NOT everyone lets their tribe, pocket of people, subscribers, or customers know what they are.

It's too bad because, if they are GOOD standards, then I think, it would be something you would want everyone to know. You know “they stand for this”, or “their unwavering standards of excellence prove they…”, and “they took a stand, based on their standards…”.

I do want you to know what I stand for, and what I believe to be true.

Most online marketers DO NOT adhere to these same standards.

But they should.

Marketing is going through changes, some good, and some that are just, meh!

Here are the standards or what we like to call “Foundations”, that we adhere to.

Today's podcast is focusing on (4) foundational principles:

#1 Emphasize Relationships Before Transactions

#2 Customers are Created Before They Buy Anything

#3 World Building

#4 Permission Before Promotion

Listen in to learn what these foundational principles do, and how they help build strong businesses.

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If you think you know of some improvements that could be made, let me know. Click on the link below.

https://mkt2online.com/podcast-questions/

You can also send an email to: podcast@mkt2online.com

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Link to Blog Post with more information. [more than 1900 words]

https://mkt2online.com/foundations/

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Contact me at:

https://mkt2online.com/contact/

or

podcast@mkt2online.com

or leave a voice message here:

https://anchor.fm/mkt2online/message

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