In this Interview, a part of our Samvaad series, we unveil how geopolitical shifts and economic policies impact gendered consumerism, creating disparities that ripple through markets worldwide. Advertising, a powerful cultural mirror, often perpetuates traditional gender roles, yet it also holds the potential to challenge and redefine them. By examining case studies from diverse regions and integrating insights from pop culture phenomena like the feminist movement in fashion, we delve into how gender identities are constructed and contested in the marketplace. This exploration offers a nuanced understanding of the global economic fabric, where every purchase is political, and every ad, a statement.
