🧏Some say, don’t go into business with friends, but Jacob and Victor are proof that you couldn’t be more wrong. The duo started Sundo to change consumers' sunscreen behaviour. With smart technology and nudges, they try to make sure everyone wears sunscreen (just like the song). Together with Frederik, the third co-founder, they’ve worked really hard to enter the market. It wasn’t always easy – and the Covid pandemic didn’t help either – but they found a way to push through.
Listen to this podcast to learn more about Jacob – who’s had an entrepreneurial spirit since he was a kid – and Victor – who wanted to become a professional nerd. Enjoy!
🔗 Want to know more about Sundo? Don’t hesitate and go to https://www.sundo.be/ and learn more about the innovation they’re entering the market with!
