They've been a part of the area since 1920 and have never been relegated. Today Morecambe FC - the Shrimps - are in League One and aiming high.
But what happens on the pitch is only part of the story of a football club who are active in all walks of life around Morecambe Bay.
The man who oversees a wide range of activities across all parts of the community and involves a team of around 200 people is also one of the youngest senior leaders in football.