Tara Durante is the founder of Caerus Communications. She is determined to work with higher education clients that care about their students, are implementing innovative strategies, and are seeking to improve their financial aid.
Financial Aid Process may never be as simple as getting your work done as fast as you can, but more open and effective communication can help alleviate a lot of the stress.
Communication is one of the shared responsibilities in the financial aid office. Students, parents, and counselors can save time, energy, and stress by sharing information with each other early. Financial aid offices, when handled correctly, will allow families to pursue their educational goals and lead to a more stable financial situation for all.
Key Topics of this Podcast:
00:00 Intro
02:29 Importance of College Counseling
03:52 Career Transition
05:43 The Financial Aid Process: Hiccups and How to Overcome Them
09:09 The Importance of Student-Centered Communications
12:21 The Impact of Financial Aid on Admissions
14:01 Streamlining the Process of Financial Aid
18:15 The Importance of Communications in the Financial Aid Office
19:34 Working Together to Improve the Student Experience
21:22 Financial Aid Communications: A Different Discipline
Key Topics in this Video:
Memorable Quotes from this Episode
“Financial aid communications are a natural way to improve that process for students.”
“I just would encourage schools to really look at it and try to get help internally or externally if they feel like they need help.”
“I would say the one final thought that I have is to think about financial aid communications as a different discipline from admissions and enrollment marketing. It's a completely different discipline, but it requires a special set of ethics.”
“I would advise financial aid teams to find a champion with expertise in communications who cares about financial aid.”
“Many students fall off during the process because they don't understand certain information and feel comfortable asking the same question over and over.”
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