In this episode of ChristianWritersBookstore YouTube Channel, author and founder Michael Furlonger shares on the importance of being active on social media as an author, or aspiring author/ artist. Michael shares how he sees a lot of authors spam social media with posts saying, "Buy my book. Buy my book." This doesn't engage your potential readers or help you build an audience.
Simply put, try to help others before you help yourself. The example used is when a new member on a Facebook writer's group joins, welcome them and ask about their writing style or topic.
Secondly, Michael offers advice on the importance of having an email campaign to gather email addresses in one way or another. ChristianWritersBookstore.com offers a service of setting up an automated newsletter for one month worth of emails, which Michael believes is *typically* ideal (it may vary depending on whether it's a single book or a series). Tips include:
Email #1- Introduce yourself and the book that you wrote
Email #2- Introduce the main character of your book
Email #3- Share an action scene or conflict of that main character
Email #4- While this is typically the end of a newsletter, Michael calls this the "Make The Sale" email. Ex. "There's so much more that happens in (character's) life. Will he ever complete the task? Buy now."
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https://christianwritersbookstore.com/
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