Right now purpose and impact are becoming non-negotiable and the companies that thrive are those that give more than they take. In this episode of Finding the Upside, I dive into the power of the giveback model. a business approach that embeds contribution into the very fabric of a company’s mission, not just as a side effort, but as a strategic pillar.
From brands like TOMS, Patagonia and Ben & Jerry’s, we explore how organizations are shifting from traditional ROI to Return on Impact and why this model creates deeper employee engagement, stronger communities, and fiercely loyal customers. But this episode isn’t just for business owners. It’s for anyone who spends, shops, or supports.
And I share an exciting teaser about the upcoming MDR Brands Giveback Program. Our new initiative launching this June that will be announced at the Revive and Thrive Empowerment Summit. Supporting causes close to my heart, this program is our commitment to making business better, on purpose. Details about the Revive and Thrive Empowerment Summit can be found in the show notes.
If you’ve ever asked, can businesses and consumers really make a difference - the answer is yes. Listen now to my thoughts on creating legacy, alignment, and what it means to be a leader who gives a damn.
Here’s a quick look at what you can expect from today’s episode…
[0:59] What is a Give Back Model?
[4:06] It’s Not Just About Donations. It’s About ADVOCACY
[6:14] This Has to Be REAL, Not Performative
[8:13] Share What You Do To Impact - Create Momentum
[11:07] The LAUNCH of the MDR Brands Give Back Program
Episode Show Notes
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