On this episode of Home Service Success, Stephen and Davis speak with Geoff Pence, founder of Pence Media.
Geoff is one of those marketing types who’s fascinated by how people make decisions. He jokes that advertising works on him because “it’s nice to reward those companies who do it right.” Classically trained in advertising at BBDO and The Richards Group and seasoned with a stint in sponsorship marketing and consulting, Geoff spent his career trying to influence consumer purchase behavior and measuring the real-world business impact of marketing campaigns.
For Pence Media clients, he brings a left brain/right brain hybrid perspective to strategy with the ability to bring plans to life through unique creative, an understanding of the ever-changing digital landscape, and industry-specific analytics.
