Join Paige as she discusses business, fashion, and mindset with Rachel Lim, co-founder of Love, Bonito, one of the largest women’s fashion brands in the region. Today Love, Bonito, with a unique identity and mission, aims to empower its community of women, but it all began as a passion project for Rachel, at age 19, with a blogshop, that grew swiftly, leading Rachel to drop out of university in her last year. She had “no fashion, business or design background,” but Rachel understood the momentum and potential of the brand, so took the leap, with financial help from her supportive mother. Now, Love, Bonito has democratized fashion, producing quality pieces at an affordable price-point. Rachel shares how social media helped customers trust the brand, while building a community. She offers a genius lifehack on stopping “pity parties”, encourages habits and rituals to help people cope, while ultimately building mental strength. And Rachel tells of LBCreate, Love Bonito’s new social impact program, offers counsel for aspiring fashion designers, and says as leaders, there is real value in having the right team in the right seats at the right team. And, you’ll love her final answer. Hint, hint: she doesn’t share her treats! This fast-paced episode will leave you with much to ponder, and perhaps incorporate into your life, as incredibly self-aware, rock-star retailer Rachel and Paige Pass the Power onto you.
Shop Love, Bonito at www.lovebonito.com, read more about LBCreate and join the LBCommunity+
Follow Paige Parker and Rachel Lim on Instagram
Thank you to Deity Mics and City Music SG for providing me with the equipment I use to record! Visit their pages at:
https://www.facebook.com/deitymicsasia
https://www.facebook.com/citymusicsg
https://www.facebook.com/zoomsoundlab