Description

Nature has produced some magnificent designs... including the beautiful and brilliant YOU! Are there lessons we can learn from nature when designing higher performing and more sustainable products, companies, communities, and other systems? In this episode I speak with Lex Amore of the Biomimicry Institute about nature-inspired design. 

Lex is Communication Director at the Biomimicry Institute, a nonprofit organization dedicated to furthering nature-inspired design. She has advocated for sustainability with thought leaders for over a decade, bringing expertise in writing and strategic communications to each project. Lex achieved her Master of Science degree in Biomimicry from Arizona State University in 2018 and bachelor’s degree in journalism from Georgia State University. She has also received extensive training from the Climate Reality Leadership Corps, Leadership in Energy and Environmental Design (LEED), and in sustainable design by working with a multitude of industry leaders across the globe.

We discuss: 

• Lex's journey from feeling hopeless about nature and the world to finding hope and purpose. 
• Why we should look to nature to help solve modern problems.
• How to define biomimicry. 
• What a complex system is and why it matters for human design. 
• Examples of biomimetic products (e.g., medical bandage inspired by the immune system, antimicrobial material inspired by shark skin). 
• The benefit of having multiple disciplines "at the table" in design and decision making processes.
• The role of ethics (e.g., ecological friendliness) in biomimicry. 
• The future of biomimicry and why companies like Microsoft have teams dedicated to this. 
• Healing trauma and chronic pain through biomimicry and connection with nature. 
• Plus... Lex's experience free-diving with sharks and other aquatic life! 

Watch this episode on YouTube: https://youtu.be/3MmZmGi7Lis

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