In this episode, George and João have a candid conversation about all that they love and value in music including, of course, each other. Find out why George is the reason this podcast even exists.
00:00 - Intro
00:34 - How João and George became friends
06:45 - Attracting the people you want into your life
10:25 - How to think about brand deals
15:30 - Good example: our Caesar guitars
25:20 - George's lessons from creating content
37:10 - Why you should try every platform
42:25 - Being intentful in music creation
53:55 - Stop and think why you're doing music
57:00 - Create a lot, learn, then adjust
1:04:00 - Just me and George randomly drifting (hilarious topics)
