João and Andrew Baena finally meet and have one of the most value-packed conversations on the podcast so far.
Andrew's 12 year long curriculum making music online is full of lessons you can take to the bank, such as knowing how to make the most out of every platform you have, the key elements to starting a fulfilling band, and just being consistent and early to the game - yes, we're having the TikTok talk.
00:00 - Intro
01:10 - Andrew's super early YouTube stories (2009)
07:10 - The first popular videos, and YouTube phases
13:40 - Andrew's TikTok, and why it's SO important
19:00 - The numbers don't lie (Andrew convinces you to try TikTok)
24:00 - Lessons from the origin story of CARCOSA
31:00 - CARCOSA's sound and intent
35:20 - Putting your ego aside to achieve what you want
41:00 - The importance of Andrew's green branding
49:20 - Guitar talk: 6, 7, 8, and 9 string adventures
1:04:20 - The bands inspiring Andrew today
