Get my new book: https://bronsonequity.com/fireyourself
Download my new special report - How to Use Inflation to Your Advantage - www.bronsonequity.com/inflation
Welcome to our latest episode!
Join Bronson and Nate for another great episode with Caleb Guilliams, CEO of Better Wealth and author of The AND Asset. Caleb shares his journey from gutting chickens for $1 each to taking over a bank’s investment department at 19, and founding Better Wealth at 21 to empower clients with financial clarity and efficiency. Discover the power of whole life insurance and infinite banking, not as an investment, but as a secure, tax-advantaged foundation for storing and leveraging capital (70-90% cash value in year one). Caleb explains its benefits—creditor protection, tax-free growth, and collateral use—while warning against poorly designed policies with high commissions.
Learn his value-leverage framework for investing in yourself, the pitfalls of life settlements, and how AI will revolutionize finance by reducing friction and enhancing efficiency.
TIMESTAMPS
00:41 - Intro: Caleb Guilliams, CEO of Better Wealth
01:09 - Caleb’s background: From chickens to banking
03:25 - Taking over a bank’s investment department at 19
05:12 - Early influences: Richest Man in Babylon, Good to Great
06:58 - Founding Better Wealth: Financial coaching for clarity
07:42 - Infinite banking: Why wealthy people use whole life insurance
09:38 - Life insurance as a foundation, not an investment
11:37 - Benefits: Creditor protection, tax-free growth, collateral
14:15 - Comparing life insurance to high-yield savings accounts
16:13 - Early cash value: 70-90% liquidity in year one
18:36 - Cons: Initial lower returns, health qualifications
20:52 - Life settlements: Investing in others’ policies
23:08 - Life insurance for kids: Building a family bank
25:10 - Life settlements: Ethical and financial considerations
28:08 - Real estate professionals: Is life insurance worth it?
30:35 - Liquidity vs. high-yield savings: Long-term benefits
31:37 - Using life insurance with precious metals for leverage
33:53 - Contrarian belief: You are your greatest asset
37:07 - Value-leverage framework: Investing in yourself
39:56 - Making yourself valuable to valuable people
43:32 - AI in finance: Replacing mediocre services
45:45 - Connect with Caleb: Free book at caleb@betterwealth.com
47:13 - Hosts’ takeaways: Efficiency and family banks
Connect with the Guest:
Email: caleb@betterwealth.com
Website: betterwealth.com
Books: The AND Asset (available via email request)
Youtube: https://www.youtube.com/@BetterWealth
#InfiniteBanking
#WholeLifeInsurance
#FinancialEfficiency
#WealthBuilding
#TaxFreeGrowth
#ValueLeverage
#Entrepreneurship
