Guest: Warner Siebert | Entrepreneur, Sales Leader,Advisor
Warner Siebert brings hard-earned wisdom from the trenches of entrepreneurship, tech startups, and high-performance sales teams. With a career spanning food & beverage, wellness, and SaaS, Warner shares his story with humor, honesty, and a deep belief in the power of simplicity.
From building venture-backed companies to leading nationalsales teams, Warner’s approach: know your must-haves, scale through delegation, and never underestimate the power of picking up the phone. Looking to lead with purpose—and stay above center when the pressure’s on, this is the episode for you.
Key Takeaways from Warner’s Approach to Leadership & Growth
📈 Sales Is a Crash Course in Confidence
Warner began his career with a phonebook and a commission-only job at a rock radio station. That first sales meeting? He froze and walked out. But those early no’s built his grit—and shaped how he leads others through fear and failure today.
📚 Leadership Is Clarity + Empowerment
Great leaders set a clear direction, communicate expectations, and then get out of the way. Warner learned that scaling isn’t about doing more—it’s about hiring great people, delegating well, and aligning on what success looks like.
💬 Storytelling Builds Trust
Warner uses storytelling to show he’s been there too. From botched pitches to tough transitions, his stories aren’t just lessons—they’re bridges of empathy that help others grow without fear.
📊 Data + Gut = Smart Decisions
Whether hiring, launching, or investing, Warner blends analytics with instinct. He believes in stress-testing hires with small projects and looking beyond résumés to see how people think, communicate, and recover from setbacks.
📞 Pick Up the Phone
In a world of automation and inbox overload, Warner reminds us that connection builds momentum. Sometimes, the next deal, breakthrough, or relationship is just one phone call away.
🧭 Fear Is Paper-Thin
Warner’s philosophy on fear? It only feels like a brick wall. Push through, ask for help, try again. Whether mentoring young founders or guiding his kids through Lego frustrations, Warner shows that resilience is a muscle we all can build.
💬 Favorite Quote
“Life is really simple, but we insist on making itcomplicated.” – Zhu Xi
This quote from a Chinese philosopher—discovered duringWarner’s senior thesis—guides how he leads, lives, and prioritizes. It’s his weekly gut check: Is this a must-have or a nice-to-have?
About Warner Siebert
A seasoned entrepreneur, advisor, and sales executive, Warner Siebert scales revenue, simplifies systems, and builds high-performing teams. He’s the former Co-Founder & CEO of Good Day (CBD wellness), former SVP at Sysco LABS, and founder of multiple startups, including BuzzTable (acquired by Sysco). Warner blends creative hustle, operational rigor, and human-centered leadership to every venture. He’s currently Chief Revenue Officer at ColdTrack, a direct-to-consumer perishable logistics company.
When he’s not building businesses, Warner’s playing club lacrosse, cycling, or parenting twin boys. His personal mantra? Try again—or ask for help.
ABOVE CENTER® is brought to you by REVEL®, an Executive Search and Coaching firm that helps people and companies grow through the power of great leadership.
Our ABOVE CENTER® approach is about staying grounded, clear, and resilient, especially when the stakes are high. In this podcast, we feature leaders in corporate America who share how they navigate the pressures of leadership while living ABOVE CENTER®.
We uncover the mindsets, strategies, and personal philosophies that drive high-performing executives to lead themselves and their teams to success. From hiring and retaining top talent to thriving in the first 90 days of a new role, these conversations go beyond leadership—they’re about building a career and a life with purpose, impact, and joy in the journey.
