Special guest: Rebecca Longawa, Founder and President of Happy Warrior
Happy Warrior is a consultancy firm that helps brands navigate sports, esports, sponsorships, and more! Rebecca is a master networker and uses Happy Warrior to help athletes with personal branding and post-career advice.
Many consider the industry of esports to be the ‘wild west’ when it comes to promoting brands. Marketing within the competitive gaming world takes a unique and engaging approach that shows innovation to consumers.
Especially now, in a COMPLETELY virtual society, esports marketing is dependent a brand’s creativity!
Be sure to tune in EVERY TUESDAY (on my LinkedIn page) at 9am CST to catch my podcast and learn everything that is esports! https://www.linkedin.com/in/dannyrmartin/
