This conversation is an interview between Tom Chermack and Alex Fergnani about Tom's latest book, "Using Scenarios". Tom is a Professor in organizational learning, performance and change at Colorado State University. Alex is a PhD Candidate at NUS Business School.
CHAT OUTLINE:
-Motivation behind writing the book
-How to choose which "after scenarios" method to use
-Translating scenarios into financials
-Responding to potential criticism
-The rationale behind the design of the book cover
The conversation is also available in video format: https://www.youtube.com/watch?v=zgmfkHtGURk
"Using Scenarios: Scenario Planning for Improving Organizations" can be found at: https://www.amazon.com/Using-Scenarios-Scenario-Improving-Organizations/dp/1523092882
Tom's previous book on scenario planning, "Scenario Planning in Organizations: How to Create, Use, and Assess Scenarios" can be found at: https://www.amazon.com/gp/product/B00F9FMYGO/ref=dbs_a_def_rwt_bibl_vppi_i1
You can support Alex's podcast here: https://www.patreon.com/alexfergnani
