In this episode we sat down with three growth experts to discuss following questions:
- What companies are doing to prepare for the depreciation of IDFA
- How to figure out the best messaging to convince as many users as possible to give you permission to access their IDFA via AppTrackingTransparency
- How to optimize marketing campaigns post IDFA depreciation
- How to pick conversion value events going forward
- How to distinct between paid and organic users
- How to retarget high-value users
- What will happen to CPIs
Connect with our fantastic guests:
Tatyana Bogatyreva, Head of UA at Gram Games
Nebojsa Radovic, Growth Lead at Network’s
Yevgeny Peres, VP of Growth at ironSource