On this episode I sit down with Jennifer McCallum, my aunt, & she takes us through the changes in her business over the years. Her business grew from what she really needed; having a very strong why and passion towards helping other parents going through similar struggles kept her persisting through the challenges & struggles of entrepreneurship. She has niched her business down to the people she wants to work with & created a tribe of parent coaches that have become stronger together. When she niched her business she realized that she was actually getting more clients & now she teaches her clients how to do the same. There are so many golden nuggets on mindset in this episode that you are not going to want to miss!!
Problem: People think that by Niching down you are giving up a lot of business
Why Does it Matter: By Niching down & having clarity on who your ideal client is you attract people you actually want to work with.
How are we solving it:
Social Links:
For Business Coaching for Parent Coaches: www.jenmccallum.com
Facebook: https://www.facebook.com/groups/busin...
Instagram: https://www.instagram.com/jenmccallum...
Youtube: https://www.youtube.com/user/parentgu...
For Parents to find Parent Coaches: https://parentcoach.club/
Facebook: https://www.facebook.com/ParentGuide Instagram: https://www.instagram.com/parentguide/
Youtube: https://www.youtube.com/user/parentgu...
