Can you run user acquisition at scale without app store optimization? Probably not without wasting a lot of money, according to Taha Karsli from MobileAction.
In this episode of Mobile Heroes Uncensored, we chat with Karsli about key ranking factors on Google Play and the App Store, reviews, fitting ASO into an overall mobile growth strategy, and how frequently you should update your app listings.
We also get insight into
Timestamps
0:00 App store optimization
3:15 ASO and paid user acquisition
5:15 How much differentiation good ASO makes
7:45 Key ASO ranking factors
10:45 Key ASO ranking factors for Google Play
14:20 App reviews and ASO
19:20 App images and screenshots
21:45 5 quick ASO questions
26:10 Merging organic and paid datasets
